A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but trust me when I say there are some minor differences.
In conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
How does a business define digital marketing?
At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy.
Don’t believe me? Well, our 2024 State of Marketing Survey found that Social media is the highest ROI marketing channel and will see the most growth in 2024.
Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands.
Because digital marketing has so many possibilities, you can get creative and experiment with a variety of marketing tactics on a budget.
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Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, could create a series of blog posts that generate leads from an ebook.
A social media marketer might help promote those blogs through paid and organic posts on the business’s social media accounts, and the email marketer could create an email campaign to send those who download the ebook more information on the company.
I’ll talk more about these specific digital marketers in a minute.
